Employer branding & talent acquisition with a global reach for Eni.

Fourleaf were tasked to create an online recruitment campaign to attract experienced expatriates and professionals whilst limiting the number of candidates from agencies.

Employer branding, positioning and talent acquisition are central to the success of this campaign. As a forward thinking integrated energy company dedicated to the energy transition, with existing employees in 69 countries around the world, Eni has a constant need to attract and retain talented people.

Our client

About Eni

Eni's dedication to the energy transition translates into tangible actions aimed at achieving carbon neutrality by 2050. In 2021, the company launched a new strategy that will enable it to provide a variety of fully decarbonised products, combining environmental and financial sustainability.

Eni aspires to contribute to the achievement of the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda, supporting a just energy transition that meets the challenge of climate change with concrete and economically sustainable solutions by promoting efficient and sustainable access to energy.

The challenge

Positioning Eni as a destination of choice

Attracting the best of the best

With the aim to attract the best global talent in the energy sector, an integral part of the project was to improve the overall employer branding to make Eni a destination of choice.

Working with existing Brand guidelines, and maximising the impact of colour, font and graphical elements, the design needed to work across multiple social media and online recruitment platforms.

Social media

Lead the way with innovative and engaging content.

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The process

Strategy and creative exploration alongside content procurement

Employee testimonials at the heart of the campaign

Using headshots of current Eni employees alongside quotes about how Eni has fulfilled career goals, the first requirement was drawing meaningful content from selected employees placed globally.

Formulating a list of leading questions, aimed at harbouring emotive and relevant quotes was the first important stage. Utilising the responses received, a face-to-face workshop with our client forged key messages and a content matrix was created to link themed statements with relevant employee quotes.

Working alongside Eni's in-house team to ensure Brand consistency, Fourleaf developed a series of banners in various dimensions that incorporated key branding elements. We focused on a strong typographic approach that featured bold contrasting colour gradients, alongside the abstract inclusion of the Eni six-legged dog symbol, speech mark and campaign tagline: 'Energy for action takers.'

Brand strategy

Before creativity comes strategy.

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The solution

Campaign rollout

Multilingual designs with an omni-channel approach

The banners for the campaign use a combination of powerful sound bites from current Eni assignees and inspiring statements around the core themes and messages Eni wished to convey.

We explored multiple options during the content creation phase to ensure we had suitable copy available to share across a wide-ranging set of banners. The campaign needed to translate across a multitude of countries so establishing straightforward messaging that was flexible and translated effectively was fundamental.

Once approved for English speaking markets, we adapted the designs and outputs for Spanish translations. The finalised ads were launched across Eni's social media channels, Google network and the leading online resource for the oil and gas industry, Rigzone.

Words & voice

Brand voice consultants who get you heard

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“We have worked with Fourleaf on our internal communications initiatives, and also on creative assets for our global employer branding and recruitment marketing campaigns. We have always found Fourleaf to be extremely knowledgeable about our industry as well as all aspects of digital and creative, and this really makes a difference when we brief in new projects. The team, from project management through to creative and design, maintains high standards and flexibility at all times, and their friendly and approachable attitude makes it a pleasure to work with them.”

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