Corporate brand strategy services to unlock brand potential.
We generate a more powerful market position through corporate brand strategy services which harness data-rich research combined with creative ideas.
Tailored brand strategy services and programmes
The strategic phase of any brand project is critical in achieving long term success. It is therefore highly advisable to build in adequate time and resources to create a roadmap for differentiation from competitors, customer connection, and long-term growth.
Every corporate brand strategy project is unique. By understanding individual client needs and circumstances, we combine our individual brand strategy services to create tailored programmes. Whether your brand strategy project is short and swift, or detailed and highly complex, our focus is to always deliver increased value and maximum benefit for our clients.
Competitor benchmarking
Giving you a head start.
We create a clear picture of who’s leading, advancing, and lagging. Most importantly, we identify where you sit within the hierarchy. We perform in-depth research into your market, looking at the competitors and disruptors worthy of your attention and deliver it all in an actionable format. Identifying the strengths that set you apart, we uncover exciting new opportunities, spot brand risks, and create a dynamic strategy to propel you forward.
Audience insights
Qualitative and quantitative market research.
We utilise both qualitative research and quantitative research techniques to fully understand the needs and behaviours or target audiences. We identify the most appropriate and achievable approaches for each project. This might involve a blend of interviews, focus groups, surveys, or tracking to provide a comprehensive view of the existing audience and uncover future opportunities.
Brand equity measurement
Effective analysis of brand performance.
Our brand equity measurement is designed to accurately understand your brand value. This can be both in terms of value through the lens of your customers, as well as value to the brand owners. Brand awareness, brand loyalty, brand perception, and brand reputation all play pivotal roles as intangible factors which greatly impact brand equity. A thorough understanding of brand equity facilitates growth by either increasing their market share or ability to achieve premium pricing.
Customer personas
Crafting clear personas which resonate with your customers.
Relevant and accurate customer personas play a valuable role in building an authentic brand which resonates with customers. Working with our brand strategy consultants, together we identify your customer personas by collating your own internal knowledge, together with data and market research. These personas become the benchmark for future decisions, enabling richer communications and fostering stronger relationships.
Brand positioning and value proposition
Elevate customer desire.
We create successful brands by shaping a clear picture of why their customers need them. As part of your corporate brand strategy, we identify and define the brand positioning and value propositions within your market. Our proposition and positioning process is designed to align you to your customers and elevate customer desire.
Brand purpose & values
A long-lasting guide both internally and externally.
By articulating the brand’s core purpose together with its guiding values, we help to shape and guide behaviour and culture internally. Meanwhile, these are also critical components which drive the nature and context of external messaging.
Brand naming and renaming
From discovery to trademarking.
Whether you’re a startup, scaleup, launching a new product, merging, strategically realigning, or refreshing, we’ll identify and secure the perfect name. We can carry out a full naming project cycle from the initial discovery process through to availability analysis, linguistics, and trademarking.
Brand architecture
Managing multiple brands.
We often work with clients who have more than one brand. Multiple brands can create complex implications. As experienced corporate brand strategy consultants, we create strategically appropriate brand architectures which are logical for customers and drive business performance. The result is a streamlined brand portfolio, and clear brand architecture for seamless marketing.
Brand messaging frameworks
Establishing coherent brand narratives.
We develop core brand narratives and key messages to create emotional connections between brands and their audiences. While often these audiences are customer focussed, we also take time to consider internal audiences and employee experiences.
Internal brand engagement
Building brand cultures from the inside out.
An effective internal communications, training, and engagement process can often be critical in brand projects. It ensures that all employees are aligned with the new brand which helps to build the right culture and consistency in brand messaging.
Sustainability and purpose strategies
Building trust with socially conscious audiences.
In today’s world, most brands need to understand where sustainability and purpose fit within their business models. By integrating sustainability, purpose and ESG commitments into a brand strategy, we are able to build trust which is vital for socially conscious audiences. As an expert agency within the sustainability space, we ensure this is achieved in an authentic and honest manner.
Digital brand strategies
Measurable brand building online.
As a highly experienced digital agency, we can also devise effective, logical and easily maintainable digital brand strategies. Effective processes help to maintain online brand integrity and consistency. Meanwhile, domain planning assists with portfolio management and brand protection.
Brand launch & brand activations
Introducing new brands and growing them.
The launch of a new brand, or its introduction to a new market, should be carefully and strategically planned. Our brand launch programmes are therefore built into the project plan in the early strategy phase. Post launch, we can also devise and plan a programme of memorable, unique and relevant brand activations which help to grow awareness, relationships and loyalty.
Ask our corporate brand strategy consultants
Our brand strategy services are designed to build brands with solid foundations. Start your project by getting in touch with our team.
See some of our brand projects.
Spanning over two decades, we have delivered many individually tailored corporate brand strategy services for high profile brands, niche firms, startups, and everything in between.
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More within branding and identity
Find out more about our other brand and identity services.