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Visual branding with maximum impact for Crumbs Brewing.

Crumbs Brewing came to Fourleaf as a start-up needing an identity to reflect their goal to fight the increasing problem of food waste and to position their beer offering within a highly competitive craft beer market.

Partnering with Chalk Hills Bakery, just around the corner from our office, Crumbs Brewing make beer using left over artisan bread. Each beer is made with a different type of loaf, so the style of beer reflects the character of the delicious bread that makes it.

Fighting food waste and making tasty, unique beers at the same time!

Crumbs take loaves that would otherwise go unsold from their local bakery and turn them into beer, finding a new purpose to fight food waste.

44%
of all bread produced in the UK goes to waste
3 tonnes
of that bread has gone into Crumbs great tasting beer!
92%
year on year sales increase, with projected figures even higher

“Working with Fourleaf was an absolute pleasure. As a new brand we had a pretty strong idea of what we thought we were about but no clue how to translate that into a brand identity. The team did a great job of understanding both us and the rather cluttered category we were entering. Steering us clear of some rather obvious routes (think loaves and bread crumbs all over the place) to impress us with how simplicity and the bold use of colour could give us the standout we needed.”

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Fourleaf Limited. Registered in England and Wales, registration number 04724331. VAT number: 791672396. Castle Gate House, 14b London Road, Reigate, Surrey, RH2 9HY

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