“Working with Fourleaf was an absolute pleasure. As a new brand we had a pretty strong idea of what we thought we were about but no clue how to translate that into a brand identity. The team did a great job of understanding both us and the rather cluttered category we were entering. Steering us clear of some rather obvious routes (think loaves and bread crumbs all over the place) to impress us with how simplicity and the bold use of colour could give us the standout we needed.”