Ongoing brand evolution is just as important as the initial creative to maintain longevity. An updated visual style can have a hugely positive impact on the perception and performance of your brand.
A successful refresh maintains the connection to the existing brand but also moves with the times to maximise its relevance and visual impact. Even small changes can make a significant difference while holding on to the core essence your customers are familar with.
We undertake a significant amount of work producing brand campaigns. All elements must be respectful and sensitive to the parent brand so that campaign visuals and messaging work in harmony.