When considering the significant costs involved in creating and building a brand, it is vital to never misrepresent the original creative vision. Understanding that branding must be used within certain rules or guidelines, is imperative to maintaining strength and impact.
A lack of consistency or a ‘one size fits all’ approach will damage a brand; guidelines cannot always take in to account new ways in which it could be successfully used. This is where brand guardianship and a managed brand implementation service can be employed to balance rules together with innovation.
Consistency in brand implementation typically results in a stronger audience connection that will save time and money in the long term. Because it is used in the right way, your brand becomes a more powerful tool which is more easily adapted to future advances. Strong brand management will also ensure your brand works harder, making you more competitive and profitable.