Shell Chemicals

Shell Chemicals is one of the world’s leading chemicals suppliers. With a heritage of 90 years that grounds them in the industry it is important to always remain relevant, continue to be industry innovators and continue to keep their audiences well informed.

The main challenge faced by the Chemicals business is ensuring all their materials engage and effectively communicate with these audiences; whether that is continued education for employees, product based information for their customers or announcements of their involvement in new initiatives to the general public.

Adaptability of skills

Fourleaf have been supporting the Chemicals business within Shell for a number of years, across wide ranging target audiences and an even broader selection of deliverables.

In order to ensure a project aligns with the audience to maximise their engagement it is imperative that we are adaptable in our approach as well as our style and delivery methods.

From internal communications materials to enable the sales team to have better conversations with customers to external press releases and a fully-fledged iPad app, Fourleaf have the in-house skills to deliver.

Event materials, 2D & 3D animations, interactive PDFs and social media have also been successfully produced in support of the business needs.

"Fourleaf has a knack for delivering first class creative. The best and most impressive part about working with Fourleaf are the people and their steadfast commitment to delivering for us. No matter the issue or time of day, we can count on Fourleaf to deliver."

Luke Miller - External Relations

Engagement and education

Our client holds the continuous education of their employees as a high priority. A recent element of this was to produce an informative piece for internal communications, something we brought to life using large format printed wall graphics coupled with cutting edge Augmented Reality technology; a first for this sector of our client’s business.

Currently installed in communal office spaces around the globe, this simple, yet effective creative approach added a visual narrative to an important topic in an immersive and engaging way. The solution was so successful that it was also used externally at flagship global events.

Long-term relationships are at our core

This is an ongoing partnership, which continues to grow and evolve with the needs of the Chemicals sector, supporting Shell Chemicals in their position as one of the world’s leading suppliers.

More recently, we supported them on a highly complex and ever-changing press release for an important, high-profile public announcement. We delivered, what the client is quoted as saying, "a stellar product under quite some pressure and short deadlines".

"Fourleaf are the trusted agency partner of choice for Shell Chemicals. The team provide the key blend of creative strategy and implementation, technical knowledge and a client services team with a can-do attitude which is refreshing and appreciated."

Travers Tarr – Customer Communication Manager

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