Engaging graphical language
Starting with a conversation to define the key messaging, words became sketches and sketches became graphics that align with the clients’ visual identity and offerings.
With half of our brain involved in visual processing, we remember 80% of what we see compared to only 20% of what we read. Using data visualization and infographics we simplify processes, highlight trends in statistics and weave a narrative through these elements so the complex suddenly makes perfect sense.