Fighting food waste one loaf at a time.

Fourleaf created an identity for Crumbs Brewing that reflects their goal to fight the increasing problem of food waste and positions their unique beer offering within a highly competitive craft beer market.

Following the initial research and analysis of the competitor landscape, we produced a master brand that was easily adaptable across a range of beers that was sure to grow beyond their original Bloomin’ Amber Ale.

As well as supporting typefaces, colour palette and bottle labels, we have also produced packaging across the full range of bottles and cans.

Image credit: Michael Little Photography

Unique brews

Crumbs Brewing is a local, family owned company based in our very own Reigate, Surrey. They make beer using left over artisan bread from Chalk Hills Bakery, just around the corner from our office.

Each beer is made with a different type of loaf, so the style of beer reflects the character of the delicious bread that makes it.

The current range comprises Bloomin’ Amber Lager, Rye Ruby Ale, Sourdough Pale Ale and Rye Coffee Porter, which in addition to the rye loaves, uses spent coffee grounds from the Union Hand Roasted Coffee served in the bakery shop.

Fighting food waste and making tasty, unique beers at the same time!

Bread icon

44%

of all bread produced in the UK goes to waste

Barrel stub icon

3 tonnes

of that bread has gone into Crumbs great tasting beer!

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92%

year on year sales increase, with projected figures even higher

Image credit: Michael Little Photography

Crumbs brewing - The Drum Design Awards Finalist 2020

Design for Good

This category of The Drum Design Awards recognises the growing contribution that design and creativity play in making the world a better place.

We were proud to be announced as a finalist for our submission of Crumbs Brewing, as an initiative centred around sustainability and waste reduction, as well as heroing local produce.

“Working with Fourleaf was an absolute pleasure. As a new brand we had a pretty strong idea of what we thought we were about but no clue how to translate that into a brand identity. The team did a great job of understanding both us and the rather cluttered category we were entering. Steering us clear of some rather obvious routes (think loaves and bread crumbs all over the place) to impress us with how simplicity and the bold use of colour could give us the standout we needed.”

Morgan Arnell - Founder

Image credit: Simon Weller Photography

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