Fourleaf Case Studies

Square Mile Securities

Based in the City of London, Square Mile Securities is a boutique firm of investment brokers specialising in derivative investment products and advising and dealing in securities.

A range of investment options are also available to Clients on commodity trading, bonds, stocks with the emphasis on investment opportunities for small investors in small capital markets.

Our work with Square Mile

Fourleaf were commissioned to undertake the corporate renaming and rebrand following a change of management. The understated rounded typeface is offset from the bold ‘negative space’ marque which is used as a simple device derived from the new name. The identity was designed to embody simplicity and an underlying feel of “powerful products with a personal service”.

Printed on a clean ultra smooth bright white stock, the corporate stationery features a distinctive curved bottom edge throughout. This curves works in conjunction with the main identity as a common design element. There were also a series of business card types depending on the employee grade within the firm.

The brochure pack designed by Fourleaf was a two stage piece. Firstly, a cheaper, more cost efficient single fold out piece was sent to prospective clients. This would cover the basic information that any new client needed to know. Following on in the sales process there was a second far more premium and comprehensive brochure pack. The pack consisted of a main folder which opened into two halves. Each half had a capacity pocket which would contain all of the individual product brochures on the left and then all of the client agreements and legal documents on the right hand side. Although this was a significant investment and the unit price was high, because it was used later in the sales process it meant that the conversion rate made the investment worthwhile.

Fourleaf were commissioned to create a series of ads utilising the "Powerful Products, Personal Service" strapline used throughout the rest of the communications. Primarily the ads were targeted to trade and specialist publications such as Shares magazine but were also used in other non specialist publications too.

Fourleaf also produced a series of canvases for display in the reception and boardrooms of their city offices.