Fourleaf Case Studies
Lusso International
Based in the City of London and Abu Dhabi, Lusso International is a complete end to end luxury furniture provider. They purely focus on the luxury hotel and high end rented apartment arena with their products not being available to the general public.
Specialist furniture makers in Spain produce the high quality furniture that ranges from classic, contemporary, and modern art-deco pieces. In-house designers are also able to offer a bespoke design.
They offer their furniture via three collections which can purchased as turnkey 1, 2, 3 or 4 bedroom packages. With single packages priced up to $104,000US, each of which are then sold in bulk to large commercial property owners such as hotels. The Lusso furniture brand is very aspirational and exclusive.
Our work with Lusso International
Corporate identity
With a core client list in Abu Dhabi and Dubai, the Lusso brand needed to primarily target this audience as well as appealing to a wider European and worldwide client base. Additionally, the use of gold and mahogany and leathery brown tones were used to strengthen the client link and connection with furniture. It was also very important that the identity worked equally as strong on white as it did on a dark solid background.
Corporate stationery
The Lusso stationery suite that Fourleaf designed had an understated opulent feel in terms of the design and printing. All stationery was created as English, Arabic and Multilanguage depending on the specific use in question.
Brochure design
The thirty six page brochure was designed to illustrate the outstanding design and build quality of their furniture. Packed full of high quality imagery the brochure displayed their furniture to its best. The entire brochure was also bilingual and had English and Arabic displayed alongside each other. Finished with Matt lamination and gold foil blocking it perfectly exemplified the quality of their products.
E-brochures
The brochure was also converted into an electronic version that was accessible to a global audience. Utilising realistic page turning technology the electronic version was exactly the same as its printed counterpart except for the additional functionality of search, print and the option to zoom into the high quality photos.