Brand Guidelines
Empowering others to communicate a consistent message
The investment made in creating your identity often needs to be safeguarded and proactively maintained. The first step in that process is the production of a brand guidelines document or brand bible that can be used by both exterior designers and in-house staff.
Designers, ourselves included, are notorious for trying to push the boundaries of a house style. And so they should, after all, if we didn't then we would only be doing half a job. The biggest challenge though for a designer or in-house staff member is to do something fresh and to capture the audience without overstepping the mark and diluting the brand message.
Certainly if you have a number of agencies or designers working across digital, print and brand projects, a comprehensive set of rules becomes essential. They can be simple documents covering common issues to far more detailed brand documents covering all aspects of the brand to the finest detail. Is such detail really important? Well yes quite frankly, we think it is.
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